Initially, I was going to publish a blog article that felt, well, so wrong. It really didn’t have much to do with photography. It was about my NAS system. It’s good and helpful. But considering how long I’ve been away, it just felt wrong.

The last few months have been tough. Physically and mentally. I just had to remember: nothing is forever. This will pass. When it does, I’ll be strong and better. But as I like to remember, God not just brings you through a storm. He brings you out better! Considering where I was 7 months ago, waking up in the middle of the night with panic attacks, absolutely true. Not out of the woods. But making tremendous progress!

My energy and enthusiasm has been coming back. Plans are starting to ramp up. However, I think my enthusiasm really started back up when I went to gathering at DT-Commercial, the New York City distributor of Phase One cameras.

Being Inspired at DT-Commercial!

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Why was this such a big deal? Because attending and playing with a Phase One camera at the event really got my juices flowing. It’s been a dream of mine to own one of these cameras almost as long as I started photography.

When I posted some of the pics from the event, a good friend of mine chatted about the gear. I told him it was one of my goals to own of these fantastic and amazing cameras. And how I loved the videos that Phase One would create to show them off. Especially love the fashion-oriented ones.

I told him, “This is how I want my life to look…..” We both agreed you got to have a vision of what you want your life to be and act on that. 110%

I’m coming back!

My First Exposure to Phase One

The video that started it all. David Thompson is about as established a fashion and editorial photographer as you can get. He has the Phase One IQ140 and if you pay attention to detail, is incredibly educational. I could write a small book on the details of this video.

I never got to play with the IQ140. It's a cropped Medium Format sensor. Which I'm a little surprised he used. It's a great camera. But I thought he would go full-in with the full size. But then again, would I rather have a cropped, medium format camera and have his career? Or a full-sized sensor and a lesser career? 

I mean, if you're a real photographer, you should know... 

The Phase One IQ3 XF 100MP

Where do I start with this video?

Jason Bell, photographing amazing actors in amazing clothes for Vogue-UK at a location similar to what I want to live in someday. This is a newer video where he is using the Phase One IQ3 100 Trichromatic camera. It's the next generation from the David Thompson model. There's lots of technical improvements to mention. But it's another level from the IQ1 140.

This video is amazing.

The Best of the Best: The Phase One IQ4 100MP Trichomatic

Here we have Yulia Gorbachenko shooting with the latest and greatest and one generation newer than Jason Bell's camera: the XF IQ4 100MP Trichromatic camera. And the "Trichromatic" is an even more specialized camera in being that it focuses more on color accuracy than megapixels. Phase One sells a 150MP camera.  The Trichromatic is about ultimate color and image quality.

What Yulia is holding is about $50k worth of camera. Most people would scoff at that price and completely disregard it. They would say "It's not 10x better than a good DSLR camera". And they are right. It's not about being X times better. It's about raising the bar that much higher. It's about some of us have the eyes equal to that of an expert wine taster's taste buds. You just can't put a price on the best of the best. 

The Reality Check and Clarification

Let's have a little reality check and clarification. You can do amazing photography with lots of cameras. Here, the legendary and one of the best examples of an amazing photographer should be, Peter Lindbergh, is using a Nikon D810 to photograph the Victoria's Secret models for Vogue - USA. You can buy the Nikon D810 at any Best Buy for 1/10th the price of Yulia's camera.

I love the work I can create with my Panasonic G9. Which is even less expensive at 1/40th the price of Yulia's camera. Not only do I love the image below, taken with this relatively cheap camera, images from this shoot were published in a fashion magazine. I even got the cover! I Fantastic model. Great makeup artist and the lighting is gorgeous. I love this image.

Would a $50k camera improve this image much? It's a hard question. No, it wouldn't. But with the performance of a $50k camera, it would improve it to the point that I could see that last 3 - 5% of what this camera could do better than anything else in the world. And that would be magic.

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If you know me at all by now, you know I'm a Holy man. Well, I try to be. And part of that is trusting God's plan for me. Probably the most frustrating part. Because I don't understand. Is what I'm doing, part of that plan?

I love what I do and things have been going in that direction. We all have dark times. But they aren't down times. You are learning. Becoming stronger. Smarter. If that's what you choose. 

And that's what I choose.

Ricardo Gomez Photography

Originally from San Francisco, Ricardo is now a New York-based photographer specializing in editorial and commercial photography.
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